AMI Body
Client
Presentation Design
Services
2025
For the AMI Body initiative, I was brought in to help define a distinct creative identity for Allergan Medical Institute’s body contouring content following a broader brand refresh. While AMI had updated its overall look and feel, the body category lacked visual differentiation from other program areas. My role was to introduce a refined system of imagery and color that gave AMI Body its own presence—one that felt confident, modern, and purpose-built for body-focused education—while still staying fully aligned with existing brand guidelines.
The strategy for AMI Body was to establish clear visual distinction within AMI’s refreshed brand system. While the overall identity was updated, the body contouring category needed its own presence to better support education and positioning. The creative approach introduced body-specific imagery and a refined color direction to signal confidence and transformation. These elements were layered into the existing framework to feel intentional, modern, and cohesive with the parent brand. Execution focused on consistency across assets and channels. The result is a recognizable look for AMI Body that feels specialized yet integrated—giving body contouring a clear, elevated voice within the AMI family.
Client AMI Body Year 2025 Services Presentation Design Credits Jake Bliese (Creative Director) Lauren Snowden (Content) Sam Liang (Content)
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