The strategy for the AMI Skin Quality Summit focused on creating a cohesive, high-touch brand experience across every physical touchpoint. From badges and lanyards to folders, letterhead, and signage, each element was designed as part of a unified system that supported both wayfinding and perception. The goal was to ensure attendees felt oriented, confident, and immersed in the AMI brand from the moment they arrived. Working within AMI’s existing brand framework, the approach was to elevate the visual expression without losing consistency. Bold typography, refined layouts, and editorial-style imagery introduced a more sophisticated, contemporary tone while staying true to established guidelines. This allowed the experience to feel premium and modern without sacrificing brand recognition. Usability guided every design decision. Badges prioritized legibility, signage emphasized clear hierarchy, and printed materials balanced form with function. The result was a polished, intentional environment that not only looked elevated but actively supported the flow and success of the event.